Instagram Stories

You know you’re making good content when the participants are having as much fun as the crew. Instagram Stories is about freedom of expression and is a wonderful platform for sharing important messages in a relatable and informal way.

At Freeda UK, we used IGS to bring the community into our world and respond to the worlds they shared with us, through live-action, graphic and Instagram Live videos. We posted four daily stories that starred internal staff and external talent, reaching thousands of people each day and increasing open rates week on week.